Quality And Management Development Courses » Consultative and Solution Sales & Marketing

Consultative and Solution Sales & Marketing

March 26, 2018 Lahore Register Now!


  • Increase your insight into your B2B customers and channels
  • Identify the real value for your customers
  • Define and communicate your unique Customer Value Proposition
  • Develop and manage your Key Account Strategy and Teams
  • Align and motivate Sales, Marketing and Support teams in your organization.


  • What is strategy? What does your strategy look like through your customers’ eyes?
  • Understanding strategic choices
  • The customer-specific solution provider Framework for strategic alignment
  • Typical cultures for each strategy
  • Account strategies
  • Targeting customers for long term value creation
  • Strategic goals versus sales tactics
  • The Key Account plan
  • What is Key Account Management?
  • Defining and managing risk
  • Measuring and Reporting


  • Lecture handouts, Videos, Group Workshop


  • We have prepared excellent course material that will be presented in English and Urdu.
  • Participants will be given course material as well as videos to be taught later on


  • Course attendance certificate will be awarded at the end of the session.


  • Dr Mutahir is a PhD in Engineering Management. He is PMP and MS in information technology as well. He has over 30 years of experience in training and management. He is the overall in charge of the course curriculum and each course from STC Lahore is approve by him for delivery
Price:10,000 RS
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