Quality And Management Development Courses » Using Social Media to Engage Customers and Build Your Brands

LEARNING OUTCOME

• Migrate traditional marketing activities to your online marketing
• Become familiar with the components of online communications programs
• Monitor the Web for “buzz” about your brand
• Implement and measure search engine optimization and paid search techniques
• Initiate a measurement and metrics regime to demonstrate the ROI of your e-marketing efforts
• Generate interest and buy-in from senior executives and other organizational stakeholders

THE COURSE

• Brand building and awareness over the web
• Online market research: what works, what doesn’t and how to adjust quickly
• Identifying online communities where your customers congregate
• Discovering likes and dislikes of your customers to refine your product offerings
• Using word of mouth, word of web and buzz marketing
• Lead generation/affiliate marketing—the automated referral network

COURSE METHOD

• Lecture handouts, Videos, Group Workshop

COURSE MATERIAL

• We have prepared excellent course material that will be presented in English and Urdu.
• Participants will be given course material as well as videos to be taught later on

COURSE CERTIFICATE

• Course attendance certificate will be awarded at the end of the session.

COURSE DIRECTOR

• Dr Mutahir is a PhD in Engineering Management. He is PMP and MS in information technology as well. He has over 30 years of experience in training and management. He is the overall in charge of the course curriculum and each course from STC Lahore is approve by him for delivery