Quality And Management Development Courses » Managing Channels and Distributor Networks

LEARNING OUTCOME

• Combine your consumer information with the retailer’s shopper information to make the right decisions.
• Structure a business proposition which provides value both to the consumer and the retailers.
• Understand the role of your category of products and of your brand within your retailers’ stores.
• Focus your strategy into a key account management approach for each major retailer.
• Decide on the right strategy for your brand and alternative private labels

THE COURSE

• Micro segmentation : providing real value to the consumer
• The need for differentiation
• Globalization versus localization
• The issue of sustainability
• Distribution and channel management
• Retail measurements
• Accelerated technological change
• Supply chain
• The analysis of external

COURSE METHOD

• Lecture handouts, Videos, Group Workshop

COURSE MATERIAL

• We have prepared excellent course material that will be presented in English and Urdu.
• Participants will be given course material as well as videos to be taught later on

COURSE CERTIFICATE

• Course attendance certificate will be awarded at the end of the session.

COURSE DIRECTOR

• Dr Mutahir is a PhD in Engineering Management. He is PMP and MS in information technology as well. He has over 30 years of experience in training and management. He is the overall in charge of the course curriculum and each course from STC Lahore is approve by him for delivery